About Our Co-Founder & CEO
Kareem Assassa is a natural born entrepreneur. He left his last year of high school to join the workforce and acquired his first job as a cell phone salesman in a kiosk at a mall. He learned how to manage constant rejection in sales and thrived within the retail environment. His natural sales abilities lead him into medical diagnostic sales. At the age of 19, he became the youngest sales consultant for a medical diagnostic company in Beverly Hills and created a six-figure income by the end of his first year.
At the age of 22, Kareem Assassa decided to pursue one of his childhood dreams and started a professional production studio. He began producing, recording, and mastering music across several genres. He produced and recorded hundreds of tracks with recording artists from all over the world. Kareem began to cherish music more as a listener and invested most of his energy into his own professional development. Over the next several years, Kareem’s love for sales continued to thrive, as did a newfound hobby. While visiting his camera enthusiast cousins in Europe, Kareem was introduced to photography. He immediately immersed himself in it.
His new hobby quickly developed into a profitable passion so at the age of 25, Kareem Assassa started his second business. His photography became most popular amongst the affluent of Beverly Hills. He was often requested to photograph renowned entrepreneurs and key industry leaders. He befriended many of his clients and was wildly curious to learn about their journey to success. He sought mentorship and was inspired to pursue a college education. He immediately decided to pursue a degree in organizational leadership with a specialization in project management. He graduated with honors within 18 months of beginning the degree program.
Motivated to apply his newly acquired knowledge, Kareem Assassa transitioned into a new business development role with a leading cosmetic surgery training association and expanded his professional network in Beverly Hills. His educational foundation served him well as he thrived in his role. Under his management, Kareem overhauled the entire operation and secured international partnerships that drove the association into the global market. With a deepened appreciation for operations and project management, Kareem revisited his love for entrepreneurship and helped create the world’s first online academy dedicated to the field of aesthetic medicine, dental aesthetics and cosmetic surgery training. In addition, he started a specialized business and project management consulting firm that is dedicated to helping individuals pursue their business goals.
Kareem Assassa is the Co-Founder & CEO of International Academy of Aesthetics, Founder & CEO of Pursue Solutions, Founder of The Beverly Hills Photographer, former COO of The American Association of Aesthetic Medicine and Surgery and works with The Global Licensing Group within the brand licensing industry.